Your marketing strategy requires higher simulations

Your marketing strategy requires higher simulations

Most companies are dealing with a extra demanding enterprise setting that features:

  1. Growing buyer expectations for improved high quality and quicker supply.
  2. Stronger rivals.
  3. Extra complicated services and products.

One consequence of this enterprise setting is shortening product cycles. On this setting, CIOs can champion enhanced simulations to cut back danger and advance the marketing strategy.

“We imagine refined simulations are important to make sure that firms obtain fast, high quality product growth,” says KeeyRyong Tune, chief working officer (COO) at MORAI, a South Korean expertise firm that develops simulation platforms for a lot of industries and functions. “We’ve seen firms flounder resulting from poor software program instruments, insufficient simulation design and uneven information high quality.”

Your marketing strategy requires higher simulations
credit score: MORAI

The advantages of enhanced simulations embrace the next:

  1. Lowering the fee and elapsed time of product analysis and growth cycles.
  2. Simulating conditions which are too harmful or costly to check in the true world.
  3. Eliminating or lowering the price of constructing bodily prototypes.
  4. Reducing the manufacturing value of merchandise by lowering capital expenditures.
  5. Bettering product security, effectivity and reliability.
  6. Reducing working prices whereas bettering vitality effectivity and sustainability.
  7. Lengthening helpful product life.

At CES 2023, MORAI demonstrated an utility for verifying the protection and reliability of autonomous autos. Because the variety of autonomous car producers has grown, the demand for its software program and providers has elevated. MORAI’s mission is to make the world safer with its best-in-class simulation platforms that assist researchers and producers check their merchandise successfully and rapidly. The simulation outcomes result in product enhancements.

“Having demonstrated the performance of our simulation software program by way of profitable initiatives with main South Korean firms, together with Hyundai and Samsung, MORAI is able to broaden to different nations,” stated KeeyRyong Tune. “Our software program is interesting as a result of it bridges the historic hole between cost-effectiveness and superior simulation expertise.”

credit score: MORAI

MORAI differentiates its product within the simulation software program market by:

  1. Automating the model-building course of higher. MORAI can construct over 95 per cent of the mannequin by way of software program. Others obtain about 60 per cent and should full the remainder manually. The profit is lowered elapsed time and price.
  2. Providing simulations as a Software program as a Service (SaaS) on AWS. Others require an in-house computing setting. The profit to clients is entry to large computing capability and avoiding vital upfront prices in favour of a pay-as-you-go method.
  3. Incorporating extra environmental variables like climate into the simulation than rivals. This characteristic creates simulation outcomes based mostly on extra reasonable situations which are extra broadly relevant.
  4. Providing simulation software program customization providers. By comparability, most rivals solely provide software program configuration. Customization will increase the simulation’s worth to the client’s distinctive necessities.
  5. Including refined verification instruments to verify the accuracy of its simulations. This characteristic builds buyer confidence within the simulation.
  6. Supporting greater constancy simulations than rivals the place wanted.
  7. Compatibility with rivals’ merchandise. The profit to clients isn’t forcing a direct resolution about which simulation software program bundle to maintain.


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