Completed advertising govt brings greater than 25 years of advanced B2B advertising expertise to the function.
MONTREAL, Feb. 21, 2023 /CNW/ — Tecsys Inc. (TSX: TCS), an industry-leading provide chain administration and omnichannel commerce software program firm, right this moment introduced advertising veteran Shannon Karl has joined the corporate as Chief Advertising and marketing Officer. Karl brings over 25 years of govt advertising expertise growing and executing strategic B2B advertising, communications and demand technology plans for enterprise SaaS options.
In her new function, Karl will execute Tecsys’ verticalized go-to-market technique, main the group’s international advertising initiatives throughout all facets of product advertising, demand technology, associate advertising and company communications.
“I’m thrilled to affix Tecsys and assist drive this subsequent chapter of progress for the group,” says Karl. “Tecsys has a formidable legacy of fixing actual enterprise issues by way of customer-driven innovation, and my purpose is to construct on this robust basis to scale and develop our place available in the market. I stay up for working with the group to convey our prospects the very best instruments to run their provide chains.”
Shannon involves Tecsys from Intelex, the place she served as CMO. Previous to Intelex, she was vice chairman of Business Advertising and marketing at SAP the place she constructed the corporate’s first World Built-in Demand Crew devoted to supporting Enterprise and Mid-Market sectors, and led SAP Functions advertising for North America, inclusive of SAP S/4HANA, Cloud ERP, SuccessFactors and the Finance line of enterprise. She has likewise held varied international and regional advertising management roles at IBM and PwC Consulting.
“Shannon is a superb addition to our top-notch management group. Her intensive expertise within the enterprise software program {industry} and keenness for customer-driven options make her the proper match for our group,” says Peter Brereton, president and CEO of Tecsys. “I stay up for the optimistic influence she could have as she evolves our advertising efforts for accelerated progress and success.”
About Tecsys
Tecsys is a worldwide supplier of provide chain options that equip the borderless enterprise for progress. Organizations thrive after they have the software program, know-how and experience to drive operational greatness and ship on their model promise. Spanning healthcare, retail, service elements, third-party logistics, and basic wholesale high-volume distribution industries, Tecsys delivers dynamic and highly effective options for warehouse administration, distribution and transportation administration, provide administration at level of use, retail order administration, in addition to full monetary administration and analytics options. Tecsys’ shares are listed on the Toronto Inventory Change underneath the ticker image TCS. For extra info on Tecsys, go to www.tecsys.com.
SOURCE Tecsys Inc.
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