ATLANTA, GA, Jan. 25, 2023 (GLOBE NEWSWIRE) — Neil Hediger, a excessive performing digital technique and advertising chief, will now apply his fintech, monetary providers, and know-how business expertise to drive consumer income and market share progress as a Fractional CMO for Chief Outsiders. Not too long ago, Hediger joined Chief Outsiders’ staff of greater than 125 Fractional Chief Advertising Officers (CMOs).
“With a ardour for the industries he serves, Neil delivers spectacular outcomes main advertising, model administration, and digital buyer expertise efforts,” mentioned Clay Spitz, Managing Associate, Chief Outsiders.
Hediger’s function as a brand new Chief Outsiders Fractional CMO is to drive demand creation and income progress from digital advertising, content material technique, and buyer account administration and retention. Assured in his capacity to collaborate with cross-functional groups to resolve advanced, high-stakes issues, he’s dedicated to steady enchancment and contributing to staff success.
Monetary Providers and Expertise Advertising Management
At Chief Outsiders, Hediger works with the CEOs of middle-market fintech, monetary providers, and know-how corporations to speed up gross sales and market share progress. For instance, previous to becoming a member of Chief Outsiders, as Vice President of Advertising & Digital Banking, he grew BankSouth’s enterprise market 45% year-over-year by launching a brand new progress program concentrating on skilled enterprise house owners to determine and develop their major monetary establishment relationship.
As World Head of Consumer Advertising at Dell SecureWorks, Hediger achieved a 23% enhance in month-to-month recurring income (MRR) main buyer success, advertising, retention, and income progress for over 4,400 international enterprise purchasers. And as Senior Director of Buyer Success & Retention at Cbeyond, he lowered churn 50% in lower than 12 months.
Hediger’s govt advertising expertise consists of eight years at HomeBanc Mortgage Company, the place he delivered a 150% larger recruitment and shutting charge serving as Vice President of Actual Property Affinity Packages. He additionally briefly served as Head of Advertising & Buyer Success at Arkadin. Previous to his profitable advertising profession, Hediger earned a Bachelor of Arts in Journalism/Public Relations at The College of Michigan in Ann Arbor, Michigan.
About Chief Outsiders
Chief Outsiders is the main Fractional CMO agency that helps CEOs speed up progress by the event and disciplined execution of well-crafted progress plans. The agency has greater than 120 part-time, or fractional, Chief Advertising Officers (CMOs) engaged from coast-to-coast. In contrast to conventional advertising and administration consulting companies, every CMO has held the place of VP Advertising or larger at a number of working corporations, together with many Fortune 500 companies. Chief Outsiders CMOs have served on the chief staff of greater than 1,500 consumer corporations, driving progress technique and execution plans by providing instantaneous entry to expertise with extremely custom-made and versatile engagements.
Due to its market-based progress plans, high quality of management, and skilled staff, Chief Outsiders has been acknowledged for the previous 9 years by Inc. Journal as one of many 5,000 quickest rising privately held corporations within the US, and was acknowledged in 2019 as a Forbes Small Large. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Utilizing a Market-Based mostly Framework to Drive Enterprise Success,” an Amazon #1 best-seller for enterprise house owners and CEOs. For extra details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on right here.
- Neil Hediger, CMO, Chief Outsiders